Snapchat's Parent Company Makes Spectacles Available Online

Until now, the smart sunglasses have only been available through traveling vending machines that appeared in select U.S. cities, but the company has just launched an online ordering option.

A great news for "Snap-ees" in USA!

Snapchat Spectacles are now up for grabs online.

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Snap Inc. will start offering the popular Spectacles online beginning Monday.

If you didn't race out to Los Angeles to get them, or stand in an endless line in Santa Monica, Calif., or catch a helicopter ride to the middle of the Grand Canyon, or fearless the Manhattan cold, or pay a premium on eBay, well, you finally can just go online to buy Spectacles.

There are two major indicators that Snapchat will do something different in terms of how it retails Spectacles.

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The official site for Snapchat Spectacles now has a live Buy link and three flavors to choose from. The pair of camera lens located on opposite upper corners of the frame are enclosed with a yellow ring. At the time of writing, shipping estimates sit at a delivery time within the next 2-4 weeks. Incidentally, the charging case and charging cord can also be purchased from the website for $49.99 and $9.99, respectively.

The vending machines will be placed on hold and the NY pop-up store selling the glasses has closed, according to The Verge. The first Snapbot popped-up at the parking lot near Snapchat's first office in Venice, CA followed by another one near the Big Sur Bakery in Oakland. Pop-up stores haven't been overrun lately and they've closed for "a brief nap" as of today.

This latest development of online sales should also help the company in the much talked about upcoming IPO.

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In the previous year, Snap generated $404.5 million in revenue and had a net loss of $514.6 million. Bobby Murphy and Evan Spiegel, the co-founders of Snap have 10 votes on each share while the other investors have only one vote per share. CEO, did say before that the reason behind the original marketing strategy was to weigh the response of the people regarding the device.